Puma makes the best value-for-money football shirts of the big three kit makers in 2026-27. The fit — cut slightly slimmer, on a stretchier fabric than average — is above what Nike and Adidas offer; durability sits a notch below Adidas after repeated washing. The brand dresses Manchester City, AC Milan, Borussia Dortmund and Olympique de Marseille, with an official range listed at €80-130 — under Nike's €90-150 and Adidas's €85-140. In our July 2026 survey, an official shirt averages €98, a quality replica €46, and new-with-tags second-hand runs around €55 — often more than the replica. Here is the full review, flaws included.
Which clubs play in Puma in 2026-27?
Four major clubs wear Puma this season:
- Manchester City — deal extended to 2035, worth around £100 million a year: the biggest annual kit contract in the Premier League.
- AC Milan — the brand's flagship in Serie A.
- Borussia Dortmund — the most recognisable yellow and black in the Bundesliga.
- Olympique de Marseille — under contract until 2028; the club then moves to Adidas.
On the national team side, Italy — long associated with Puma — now plays in Adidas. No point looking for the Azzurri in the 2026-27 Puma catalogue.
How good are Puma shirts, concretely?
Puma splits its shirts across two fabrics. dryCELL goes on the supporter version: a moisture-managing polyester, enough for the stadium and everyday wear. ULTRAWEAVE goes on the player version: ultralight, built for matches, priced well above.
The cut is the brand's real signature: sized slightly slimmer than Nike or Adidas, but on a stretchier fabric — the shirt follows the body without squeezing. That is what makes it pleasant to wear away from the stadium.
Strengths
- The best fit of the big three, without the second-skin effect.
- Stretchy fabric: at the same size, less chance of feeling compressed.
- dryCELL does the job for everyday use.
- Priced below Nike and Adidas for an equivalent range.
Weaknesses
- The thinner fabric can crease and mark around the printed sponsor.
- Colour fastness is a notch below Adidas after repeated washing.
- The slim cut: if you like a loose fit, go one size up.
How much does a Puma shirt cost?
The official range is listed at €80-130, under Nike (€90-150) and Adidas (€85-140). In our July 2026 survey across 20 clubs, here is what that means in practice:
| Channel | Average surveyed price | Worth knowing |
|---|---|---|
| Official store — supporter version | €98 average | Printing extra (+€15-25) |
| Quality replica | €46 average | Unlicensed, printing often included |
| Second-hand, new with tags | €55 average | More than a new replica, no guarantee |
Averages from our 2026 price study.
Puma, Nike or Adidas?
For durability, Adidas. Better colour and fabric hold-up across washes: the shirt you keep for five seasons.
For player-grade tech, Nike. The most advanced match versions — and the most expensive range of the three.
For comfort and price, Puma. The most wearable cut day to day and the lowest entry price of the big three.
The full argument, brand by brand, is in our Nike vs Adidas vs Puma comparison.
Verdict
Puma offers the best comfort-to-price ratio of the big three kit makers in 2026-27. If you wear your shirt daily and watch the price, it is the most rational choice. If you wash it every week and plan to keep it five years, Adidas remains a notch above.
Puma clubs in our catalogue
Manchester City, AC Milan, Borussia Dortmund, Marseille: quality replicas, optional name and number printing.
